[Crawl-Date: 2026-04-06] [Source: DataJelly Visibility Layer] [URL: https://travisbusinessadvisors.com/es/industries/insurance] --- title: Insurance Agency — Buy or Sell | Travis Business Advisors description: Valued on book of business, retention rates, and commission structure. Revenue multiples vs. SDE multiples can produce dramatically different results. url: https://travisbusinessadvisors.com/es/industries/insurance canonical: https://travisbusinessadvisors.com/industries/insurance og_title: Travis Business Advisors og_description: Austin's Business Broker for Owners Who Built Something Worth Protecting og_image: https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/598e6334-eb7e-4cdb-9bad-6a67b74e851b?Expires=1775422155&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=XohJTtkAmsM6NTTTILYOicAWnVPn9C8RCQ9k%2Fn%2FmpCDFMbVeOM4XRpiB1SRlZzisI9hGBq67t7Elh5tKl6vxybSkR94jwptDGkvJFfPhm%2BxbX49eiEdX%2Bmy3Wo2t%2FRJOWybZmdE%2FM9d5a6QbvmWeDseCoNuvsP0ejJcjifGN62GUFqZQWv9oznuhXu0eE0WmDX4BRZi79sE0HYSJ1reAf9eTOueKDWPPjMIr%2FSO%2BcHEebakd679a0byTQHfqUxiWqMCP9cOu2zJwmbWEoFk%2FkUoOMzfjrtyMDbP%2BeEQMQIl22mwKx5qtqCr7hCojQgZF00diNfrALT5nOcvQDRiksQ%3D%3D twitter_card: summary_large_image twitter_image: https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/598e6334-eb7e-4cdb-9bad-6a67b74e851b?Expires=1775422155&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=XohJTtkAmsM6NTTTILYOicAWnVPn9C8RCQ9k%2Fn%2FmpCDFMbVeOM4XRpiB1SRlZzisI9hGBq67t7Elh5tKl6vxybSkR94jwptDGkvJFfPhm%2BxbX49eiEdX%2Bmy3Wo2t%2FRJOWybZmdE%2FM9d5a6QbvmWeDseCoNuvsP0ejJcjifGN62GUFqZQWv9oznuhXu0eE0WmDX4BRZi79sE0HYSJ1reAf9eTOueKDWPPjMIr%2FSO%2BcHEebakd679a0byTQHfqUxiWqMCP9cOu2zJwmbWEoFk%2FkUoOMzfjrtyMDbP%2BeEQMQIl22mwKx5qtqCr7hCojQgZF00diNfrALT5nOcvQDRiksQ%3D%3D --- # Insurance Agency — Buy or Sell | Travis Business Advisors > Valued on book of business, retention rates, and commission structure. Revenue multiples vs. SDE multiples can produce dramatically different results. --- Travis Business Advisors ## Insurance Agency Buyers & Sellers Valued on book of business, retention rates, and commission structure. Revenue multiples vs. SDE multiples can produce dramatically different results. [I'm Selling My Insurance Agency](https://travisbusinessadvisors.com/contact) [I'm Buying a Insurance Agency](https://travisbusinessadvisors.com/contact) For SellersFor Buyers ## For Sellers Selling Your Insurance Agency Seller Guide ## Selling Your Insurance Agency in Austin: Why the Revenue Multiple Everyone Quotes Is Probably Costing You Money Austin insurance agencies with 90%+ retention and 60%+ commercial lines sell for 3.5x-4.3x SDE — not the 2x revenue your friend got. [Read the Guide](https://travisbusinessadvisors.com/articles/sell-insurance-agency-austin-book-value-retention) Featured Case Study ## The Insurance Agency Valued at 1.8× Revenue — Until a Broker Proved It Was Worth 3.8× SDE +$256K effective value by switching from revenue multiple to SDE-based valuation [Read the Full Case Study](https://travisbusinessadvisors.com/case-studies/insurance-agency-revenue-vs-sde-valuation) ## Articles for Insurance Agency Sellers Valuation ## The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker [Read Article →](https://travisbusinessadvisors.com/articles/three-numbers-austin-business-owner-broker) SDE vs EBITDA ## Your CPA Loves You. But Their Valuation Is Probably Wrong. [Read Article →](https://travisbusinessadvisors.com/articles/cpa-business-valuation-wrong-austin) Exit Planning ## I'm 62. Is It Too Late to Get My Business Ready to Sell? [Read Article →](https://travisbusinessadvisors.com/articles/too-late-prepare-sell-business-austin-age-62) Net Proceeds ## What Nobody Tells You About the 90 Days After Closing [Read Article →](https://travisbusinessadvisors.com/articles/after-closing-business-sale-transition-austin) ## Tools for Insurance Agency Sellers [📊 Tool #01 Buyer & Seller ## Business Valuation Calculator What's your business really worth? Enter your financials and get an instant valuation range based on SDE multiples across 21 Austin industries. Adjusts for owner dependency, revenue trends, and real estate. Calculator21 industry presets Launch Calculator →](https://travisbusinessadvisors.com/valuation-calculator) [🏦 Tool #03 Seller Tool ## Net Proceeds Calculator What do you actually keep after the sale? The number that matters most. Waterfall visualization shows exactly where your sale price goes — broker fees, taxes, escrow holdback — and the real cash you walk away with. CalculatorTexas vs. California comparison Launch Calculator →](https://travisbusinessadvisors.com/net-proceeds-calculator) [✅ Tool #05 Seller Tool ## Sale Readiness Scorecard How prepared is your business for the market? 21-question assessment across five critical dimensions — financial readiness, operational independence, customer health, legal standing, and team stability. Get a radar chart and personalized action plan. AssessmentRadar chart visualization Start Assessment →](https://travisbusinessadvisors.com/sale-readiness-scorecard) [🧠 Tool #10 Seller Tool ## Seller Emotional Readiness Quiz Your head says sell. Does your heart agree? Multi-phase assessment measuring identity attachment, control readiness, financial confidence, family dynamics, and legacy concerns. The overlooked factor that derails 30% of deals. Quiz5 emotional dimensions Start Assessment →](https://travisbusinessadvisors.com/emotional-readiness-quiz) ## Videos for Insurance Agency Sellers Video Watch: Selling Your Insurance Agency in Austin — Exit Guide 7 min [Selling Your Insurance Agency in Austin: Why the Revenue Multiple Everyone Quotes Is Probably Costing You Money](https://travisbusinessadvisors.com/articles/sell-insurance-agency-austin-book-value-retention) Video Watch: The Three Numbers Every Owner Should Know Before Calling a Broker 7 min [The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker](https://travisbusinessadvisors.com/articles/three-numbers-austin-business-owner-broker) ## Infographics for Insurance Agency Sellers ![Selling Your Insurance Agency in Austin: Why the Revenue Multiple Everyone Quotes Is Probably Costing You Money](https://travisbusinessadvisors.com/infographics/sell-insurance-agency-austin.jpg) Selling Your Insurance Agency in Austin: Why the Revenue Multiple Everyone Quotes Is Probably Costing You Money ![The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker](https://travisbusinessadvisors.com/infographics/three-numbers-broker.jpg) The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker More Resources for Insurance Agency Buyers & SellersExpand ## Essential Reading for Sellers - [Your CPA Loves You. But Their Valuation Is Probably Wrong.](https://travisbusinessadvisors.com/articles/cpa-business-valuation-wrong-austin) - [Revenue Is Vanity. Cash Flow Is Sanity.](https://travisbusinessadvisors.com/articles/revenue-vanity-cash-flow-sde-ebitda-austin) - [The $200,000 Mistake: Add-Backs Your Accountant Isn't Telling You About](https://travisbusinessadvisors.com/articles/add-backs-business-valuation-austin-seller-mistake) - [The 12-Month Countdown: What to Fix Before You List](https://travisbusinessadvisors.com/articles/prepare-business-for-sale-checklist-12-months) - [Owner Dependency: The Silent Valuation Killer](https://travisbusinessadvisors.com/articles/owner-dependency-business-sale) - [The Tax Bill Is Coming: How to Structure Your Business Sale](https://travisbusinessadvisors.com/articles/tax-planning-selling-business-structure-capital-gains) ## Essential Reading for Buyers - [Due Diligence in 30 Days: The Buyer's Checklist](https://travisbusinessadvisors.com/articles/due-diligence-checklist-buy-business-austin) - [SBA 7(a) vs. SBA 504: Which Loan Is Right?](https://travisbusinessadvisors.com/articles/sba-7a-vs-504-business-acquisition-austin) - [The Buyer's Negotiation Playbook](https://travisbusinessadvisors.com/articles/buyer-negotiation-playbook-austin) - [Asset Sale vs. Stock Sale in Texas](https://travisbusinessadvisors.com/articles/asset-sale-vs-stock-sale-texas) - [Seven Ways to Fund a Business Acquisition](https://travisbusinessadvisors.com/articles/how-your-buyer-will-fund-the-acquisition) - [The Ultimate Due Diligence Guide](https://travisbusinessadvisors.com/articles/ultimate-due-diligence-guide-business-acquisition) ## Get a Confidential Insurance Agency Valuation We've advised on insurance agency transactions across the Austin market. Whether you're buying, selling, or just exploring — we're here when you're ready. [Schedule a Confidential Call](https://travisbusinessadvisors.com/contact) [(878) 888-2552](tel:8788882552) 100% Confidential — We collect no data. Nothing is stored or shared without your consent. ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"WebPage","name":"Insurance Agency Business Brokerage | Travis Business Advisors","description":"Valued on book of business, retention rates, and commission structure. 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