[Crawl-Date: 2026-04-06] [Source: DataJelly Visibility Layer] [URL: https://travisbusinessadvisors.com/ru/industries/it-msp] --- title: IT & MSP — Buy or Sell | Travis Business Advisors description: Managed service providers valued on monthly recurring revenue, contract terms, and client concentration. Buyer type dramatically impacts valuation methodology. url: https://travisbusinessadvisors.com/ru/industries/it-msp canonical: https://travisbusinessadvisors.com/industries/it-msp og_title: Travis Business Advisors og_description: Austin's Business Broker for Owners Who Built Something Worth Protecting og_image: https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/598e6334-eb7e-4cdb-9bad-6a67b74e851b?Expires=1775422155&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=XohJTtkAmsM6NTTTILYOicAWnVPn9C8RCQ9k%2Fn%2FmpCDFMbVeOM4XRpiB1SRlZzisI9hGBq67t7Elh5tKl6vxybSkR94jwptDGkvJFfPhm%2BxbX49eiEdX%2Bmy3Wo2t%2FRJOWybZmdE%2FM9d5a6QbvmWeDseCoNuvsP0ejJcjifGN62GUFqZQWv9oznuhXu0eE0WmDX4BRZi79sE0HYSJ1reAf9eTOueKDWPPjMIr%2FSO%2BcHEebakd679a0byTQHfqUxiWqMCP9cOu2zJwmbWEoFk%2FkUoOMzfjrtyMDbP%2BeEQMQIl22mwKx5qtqCr7hCojQgZF00diNfrALT5nOcvQDRiksQ%3D%3D twitter_card: summary_large_image twitter_image: https://storage.googleapis.com/gpt-engineer-file-uploads/attachments/og-images/598e6334-eb7e-4cdb-9bad-6a67b74e851b?Expires=1775422155&GoogleAccessId=go-api-on-aws%40gpt-engineer-390607.iam.gserviceaccount.com&Signature=XohJTtkAmsM6NTTTILYOicAWnVPn9C8RCQ9k%2Fn%2FmpCDFMbVeOM4XRpiB1SRlZzisI9hGBq67t7Elh5tKl6vxybSkR94jwptDGkvJFfPhm%2BxbX49eiEdX%2Bmy3Wo2t%2FRJOWybZmdE%2FM9d5a6QbvmWeDseCoNuvsP0ejJcjifGN62GUFqZQWv9oznuhXu0eE0WmDX4BRZi79sE0HYSJ1reAf9eTOueKDWPPjMIr%2FSO%2BcHEebakd679a0byTQHfqUxiWqMCP9cOu2zJwmbWEoFk%2FkUoOMzfjrtyMDbP%2BeEQMQIl22mwKx5qtqCr7hCojQgZF00diNfrALT5nOcvQDRiksQ%3D%3D --- # IT & MSP — Buy or Sell | Travis Business Advisors > Managed service providers valued on monthly recurring revenue, contract terms, and client concentration. Buyer type dramatically impacts valuation methodology. --- Travis Business Advisors ## IT/MSP Buyers & Sellers Managed service providers valued on monthly recurring revenue, contract terms, and client concentration. Buyer type dramatically impacts valuation methodology. [I'm Selling My IT/MSP](https://travisbusinessadvisors.com/contact) [I'm Buying a IT/MSP](https://travisbusinessadvisors.com/contact) For SellersFor Buyers ## For Sellers Selling Your IT/MSP Seller Guide ## Selling Your IT Company or MSP in Austin: Recurring Revenue Quality, the Cybersecurity Premium, and Why PE Firms Are Paying 6–8× for the Right Providers Austin MSPs with 70%+ MRR and cybersecurity services command 5-8x EBITDA from PE roll-up buyers. Without recurring revenue? Half the multiple. [Read the Guide](https://travisbusinessadvisors.com/articles/sell-it-msp-company-austin-recurring-revenue-cybersecurity) Featured Case Study ## The IT Company Generating $2.4 Million in Revenue That Three Buyers Valued at Three Very Different Numbers 68% valuation gap — $935K spread between SBA buyer, strategic buyer, and PE platform [Read the Full Case Study](https://travisbusinessadvisors.com/case-studies/it-msp-three-buyers-68-percent-gap) ## Articles for IT/MSP Sellers Valuation ## The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker [Read Article →](https://travisbusinessadvisors.com/articles/three-numbers-austin-business-owner-broker) SDE vs EBITDA ## Your CPA Loves You. But Their Valuation Is Probably Wrong. [Read Article →](https://travisbusinessadvisors.com/articles/cpa-business-valuation-wrong-austin) Exit Planning ## I'm 62. Is It Too Late to Get My Business Ready to Sell? [Read Article →](https://travisbusinessadvisors.com/articles/too-late-prepare-sell-business-austin-age-62) Net Proceeds ## What Nobody Tells You About the 90 Days After Closing [Read Article →](https://travisbusinessadvisors.com/articles/after-closing-business-sale-transition-austin) ## Tools for IT/MSP Sellers [📊 Tool #01 Buyer & Seller ## Business Valuation Calculator What's your business really worth? Enter your financials and get an instant valuation range based on SDE multiples across 21 Austin industries. Adjusts for owner dependency, revenue trends, and real estate. Calculator21 industry presets Launch Calculator →](https://travisbusinessadvisors.com/valuation-calculator) [🏦 Tool #03 Seller Tool ## Net Proceeds Calculator What do you actually keep after the sale? The number that matters most. Waterfall visualization shows exactly where your sale price goes — broker fees, taxes, escrow holdback — and the real cash you walk away with. CalculatorTexas vs. California comparison Launch Calculator →](https://travisbusinessadvisors.com/net-proceeds-calculator) [✅ Tool #05 Seller Tool ## Sale Readiness Scorecard How prepared is your business for the market? 21-question assessment across five critical dimensions — financial readiness, operational independence, customer health, legal standing, and team stability. Get a radar chart and personalized action plan. AssessmentRadar chart visualization Start Assessment →](https://travisbusinessadvisors.com/sale-readiness-scorecard) [⚠️ Tool #11 Buyer Tool ## Acquisition Risk Assessment What could go wrong — and how bad would it be? Evaluate a target business across operational, financial, market, legal, and transition risks. Weighted scoring produces a risk heat map and red-flag alerts with mitigation strategies. AssessmentRisk heat map Start Assessment →](https://travisbusinessadvisors.com/risk-assessment) ## Videos for IT/MSP Sellers Video Watch: Selling Your IT/MSP Company in Austin — Exit Guide 7 min [Selling Your IT Company or MSP in Austin: Recurring Revenue Quality, the Cybersecurity Premium, and Why PE Firms Are Paying 6–8× for the Right Providers](https://travisbusinessadvisors.com/articles/sell-it-msp-company-austin-recurring-revenue-cybersecurity) Video Watch: The Three Numbers Every Owner Should Know Before Calling a Broker 7 min [The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker](https://travisbusinessadvisors.com/articles/three-numbers-austin-business-owner-broker) ## Infographics for IT/MSP Sellers ![Selling Your IT Company or MSP in Austin: Recurring Revenue Quality, the Cybersecurity Premium, and Why PE Firms Are Paying 6–8× for the Right Providers](https://travisbusinessadvisors.com/infographics/sell-it-msp-company-austin.jpg) Selling Your IT Company or MSP in Austin: Recurring Revenue Quality, the Cybersecurity Premium, and Why PE Firms Are Paying 6–8× for the Right Providers ![The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker](https://travisbusinessadvisors.com/infographics/three-numbers-broker.jpg) The Three Numbers Every Austin Business Owner Should Know Before Calling a Broker More Resources for IT/MSP Buyers & SellersExpand ## Essential Reading for Sellers - [Your CPA Loves You. But Their Valuation Is Probably Wrong.](https://travisbusinessadvisors.com/articles/cpa-business-valuation-wrong-austin) - [Revenue Is Vanity. Cash Flow Is Sanity.](https://travisbusinessadvisors.com/articles/revenue-vanity-cash-flow-sde-ebitda-austin) - [The $200,000 Mistake: Add-Backs Your Accountant Isn't Telling You About](https://travisbusinessadvisors.com/articles/add-backs-business-valuation-austin-seller-mistake) - [The 12-Month Countdown: What to Fix Before You List](https://travisbusinessadvisors.com/articles/prepare-business-for-sale-checklist-12-months) - [Owner Dependency: The Silent Valuation Killer](https://travisbusinessadvisors.com/articles/owner-dependency-business-sale) - [The Tax Bill Is Coming: How to Structure Your Business Sale](https://travisbusinessadvisors.com/articles/tax-planning-selling-business-structure-capital-gains) ## Essential Reading for Buyers - [Due Diligence in 30 Days: The Buyer's Checklist](https://travisbusinessadvisors.com/articles/due-diligence-checklist-buy-business-austin) - [SBA 7(a) vs. SBA 504: Which Loan Is Right?](https://travisbusinessadvisors.com/articles/sba-7a-vs-504-business-acquisition-austin) - [The Buyer's Negotiation Playbook](https://travisbusinessadvisors.com/articles/buyer-negotiation-playbook-austin) - [Asset Sale vs. Stock Sale in Texas](https://travisbusinessadvisors.com/articles/asset-sale-vs-stock-sale-texas) - [Seven Ways to Fund a Business Acquisition](https://travisbusinessadvisors.com/articles/how-your-buyer-will-fund-the-acquisition) - [The Ultimate Due Diligence Guide](https://travisbusinessadvisors.com/articles/ultimate-due-diligence-guide-business-acquisition) ## Get a Confidential IT/MSP Valuation We've advised on it/msp transactions across the Austin market. Whether you're buying, selling, or just exploring — we're here when you're ready. [Schedule a Confidential Call](https://travisbusinessadvisors.com/contact) [(878) 888-2552](tel:8788882552) 100% Confidential — We collect no data. Nothing is stored or shared without your consent. ## Structured Data (JSON-LD) ```json {"@context":"https://schema.org","@type":"WebPage","name":"IT/MSP Business Brokerage | Travis Business Advisors","description":"Managed service providers valued on monthly recurring revenue, contract terms, and client concentration. 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